Ceylon Soul runs real Sri Lankan adventures, but their brand looked like every other tour company. We built them an identity with the warmth and freedom of the trips themselves.
The story
Ceylon Soul Tours & Safari offers real, personal Sri Lankan travel. But in a market full of stock photos and lookalike logos, nothing about their brand said so.
We built them a badge logo around a vintage van. It says road trips, freedom, and adventure before you read a word. Around it, a palette of golden sunsets and rich earth tones, warm and unmistakably Sri Lankan.
Then we wrote clear brand guidelines and delivered print and digital assets, so the identity looks right on everything from vehicle wraps to Instagram.
Ceylon Soul now stands out in a crowded market, and the brand attracts exactly the kind of traveler the company was built to serve.
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